Evaluation Question 5

How did you attract/address your audience?


In the video below I am interviewing Darla, a sixteen year old student at St Johns sixth form. She is our target audience. In the video she is shown our opening, although she has already seen it before through social media websites such as Facebook. However I thought she should have the opening fresh in her mind before answering and asking a series of questions that relate to the opening. The questions I used were pre-prepared, and i wanted to see her reactions to my final product.
The interview was very beneficial as it told me what the most effective techniques for attracting our target audience were. Darla answered truthfully and hadn't prepared her answers.

Video reaction to my film opening, Effacè.


    

                                                                             

                                                                           

 Script:

Me: What is your favourite genre?

Darla: Urmm i really like dramas, just because they are so dramatic, I like to have tension in a film and not know whats coming next.

Me: What was your initial reaction to our film opening, Effacè?

Darla: Um I thought it was very dramatic because there was no talking in it so it was quite, its only the motions and the movement that you focus on, which i thought was really effective

Me: Would you continue to watch the rest of the film after watching the opening?

Darla: Yes I would, because its quite ambiguous so you want to carry on watching it to see what happens and why the main characters taking pills and the story behind the scene.

Me: Could you compare this to a everyday film or a film you have seen?

Darla: Yeah, I thought it was quite similar to Save The Last Dance, which is also about a girl, i think she's a ballet dancer and she's trying to make her way in the ballet world, rum but then she comes across someone who's into street dancing, and its all about how her dance style changes and stuff.

Me: What genre would you say our film is?

Darla: I think its social realism just because its quite easy, it would be quite easy for people to relate to these kind of situations.

Me: Are there any particular techniques or features you find interesting in our film opening?

Darla: Well I said about the no talking, I think thats very dramatic and its quite striking quite a lot of films start with talking and that has less tension so this is really good. And i really like how you have the definition of Effacè at the end of the scene.

Me: Do you think that helps you too.... Because obviously first watching it did you know what Effacè meant?

Darla: No I didn't!

Me: But then after seeing the definition did it make sense.

Darla: Yeah, it kind of brought the whole thing together, which was really clever.

Me: So what do you think of the font?

Darla: I think its quite authentic, its very dramatic.

Me: What do you think about the music?

Darla: I think is really good to have that as the opening instead of taking, it quite dramatic and it makes you really focus on whats happening.

Me: And do you think it fits with the movements and the actions of the dancers?

Darla: Yeah definitely, her movement is so in time with the music, its really clever. And when you just saw the feet going on that was in time as well. Its like your the audience watching the performance which is really nice.

And here when your not always focusing on the protagonist which is really good because if you were watching that show you wouldn't just be focusing on one person you would be focusing on everyone, so that really good as well.

Me: What do you think of the title?

Darla: I think its really good because its quite mysterious and its got two meanings as well, which is really good.

Me: Yeah we waned a double meaning. And what do you think about the accent because we had a long debate over whether we should include a accent or not. With the accent its the dance term and without it its the english literature term, but we thought as our opening was about ballet and after asking our target audience we decided it should have the accent.

Darla: Yeah I think thats the right option because the main focus is the ballet so I think it should be there, yeah thats good.